ekn links Builds Product,Team and Sales
Prof. Ken can help your company successfully build your product sales team for the market.
Launching a new organic coffee product into the US market. The line generated $30M in three years and was highlight as a top product for Wal-Mart and Sams.
Launching a new organic coffee product into the US market. This project included marketing and sales direction, sales team building, product sampling, in-store merchandising and management.
Launching a new organic coffee product into the US market. This project included marketing and sales direction, sales team building, product sampling, in-store merchandising and management. The line generated $30M in three years and was highlight as a top product for Wal-Mart and Sams.
Launching a new organic coffee product into the US market. The line generated $30M in three years and was highlight as a top product for Wal-Mart and Sams.
Challenge: How do we gain sales in a new market with high competition?
Issue: Great international product with strong attributes could not gain acceptance in tight market.
Solution: Develop attractive product packaging, create a trade and industry outreach and media program, developed in-store sampling and promotions, designed product stratgey and coporate direction, hired sales team to sell line.
Results: Highlighted as most innovative product, secured orders +$30M, developed company strategy and vision.
Steet Team for Promotions.
View Additional Product Sales Videos Below.
Launch at Trade Show.